Faith Murphy leads the SMB Partner Development and Gemini Sales and Support teams at Yahoo. She currently is leading a team of industry experts who work closely with premium partners who sell Yahoo Gemini and advertiser products to small-medium businesses across the Americas. She also is the operational sales leader for the Gemini Self Serve platform, providing sales and support for the Small-Medium business advertisers focusing on Search and Native advertising. Faith has over 10 years’ experience in search engine marketing, with a background in operations, optimization strategies and analytics. She’s also a previous small business owner herself.