As a business owner, you are always selling. You must have a concise message that tells prospective buyers what is your unique value proposition, what you do and how you can help them.
This message will also be used in your website and any other promotional and sales materials you use.
In this workshop you will learn how to write an effective elevator pitch.
• First a short presentation on an how to put together an elevator pitch will be discussed.
• We will utilizing break out groups, where you will work in a small 4-5 person group to create your elevator speech with a SCORE mentor facilitating.
• We will than rejoin as a large group
• You will be given a chance to present yours to the group where you will receive feedback from your peers on ways to prefect your presentation (you don't have to)
***You will need video capabilities. You will be on webcam for this webinar. Call in only, will not work as well, but can be done. This is intended to be a completely collaborative event. You DO NOT have to have a pitch already prepared. We will assist you in putting together a rough draft
Susan Bloomstone, has an expertise in marketing, branding and public speaking. She is an entrepreneur that co - created a shapewear brand that that was licensed and garnered national media attention including; Good Morning America, Wall Street Journal, Jimmy Fallon, The New York Times, USA Today money section. Prior to becoming an entrepreneur Susan was a PBS documentary producer at their flagship station in Boston, WGBH. while there she co -produced a program for FRONTLINE which won National Emmy Awards.
Tim Nelson, Built & sold national executive benefits consulting practice. Expertise in sales and marketing, consulting and plan administration., Worked with Fortune 500 companies, Recently started new consulting business that develops communication strategies for member-owned golf clubs. All profits go to charities for children
Cliff Utstein, Cliff spent over 35 years in the software industry at both startups and larger corporations developing and executing go-to-market plans in sales and marketing. As a Score counselor, Cliff often helps entrepreneurs understand their unique business advantage and how to identify their Ideal Customer Profile (ICP) as part of a larger go-to-market plan, which includes the critical elevator pitch.